Wicked Active Learning logo in black

Wicked Travel Trade Wicked Travel logo in black

B2B Sales Team · Online Booking Portal

Everything you need to deliver unforgettable experiences for your clients with ease and convenience:

Expert advice + support from the B2B sales team. Best-in-market rates + terms. Exclusive extras for bespoke packages. Live 24/7 global access to London inventory. Familiarisation Trips. Free marketing resources + image library.

Wicked has been an integral and trusted part of London’s visitor landscape since its UK premiere in 2006, successfully welcoming approximately 800,000 people every year.

If you’re a travel professional, we’ve got you covered. Our valued clients include wholesalers, tour operators, travel agents, inbound tour operators, OTAs, group and coach travel organisers, and collegiate travel planners. We deliver first-class customer service for a world-class product, providing best-in-market package and group rates and flexible terms for Wicked, as well as booking a range of additional products and other West End shows.

Once registered, our clients benefit from global access to London’s most popular shows, including the live inventory for Wicked at best-in-market rates, via our travel trade portal, expediating the booking process and enabling the user to secure the best available seats for FITs instantly and conveniently.

To complete memorable packages and itineraries for your clients we additionally and exclusively offer Official Wicked Workshops (‘Musical Theatre’ and ‘Wellbeing’), a Wicked-themed Afternoon Tea, and pre- and post-show meal deals at local restaurants.

Contact the B2B team today on +44 (0)20 7183 5109 or use the Live Chat.

For information about Wicked London group sales (10+),

Afternoon Tea at The Clermont Victoria A 'Wicked' Afternoon Tea
Pizza at the Clermont Victoria Sicily Restaurant Pre- or post-show meal deals
Two women at pineapple studios london performing Official Wicked Workshops
The Mousetrap Play cast group shot Book Tickets for other shows

Familiarisation Trips

There is no better way to sell Wicked than having experienced it for yourself. If you're a travel trade executive or business that regularly books West End theatre tickets, we'd be pleased to discuss hosting a FAM trip for you and/or your team.

Sales Materials

Wicked poster artwork
Production shot of Wicked cast on stage Photo by Matt Crocket

Our official Wicked Asset Library provides access to approved images, copy, and video content to assist with your promotion of the show.

Travel Press

If you’re a member of the Foreign Press Association (FPA), the Society of American Travel Writers (SATW), the British Guild of Travel Writers (BGTW), the International Travel Writers & Photographers Alliance (ITWPA), or TravelWritersUK, or an IFJ International Press Card (IPC) holder, please submit requests for press tickets, materials or interviews here:

A look down the Mall, of Buckingham Palace, London
Located in the heart of Royal London, Wicked is a short walk from Buckingham Palace