Wicked Active Learning logo in black

Wicked Travel Trade Wicked Travel logo in black

Official Ticket Supplier · Dedicated Sales Team · Online Booking Portal

A look down the Mall, of Buckingham Palace, London
Located in the heart of Royal London, Wicked is a short walk from Buckingham Palace

Everything you need to deliver unforgettable experiences for your clients with ease and convenience:

Expert advice + support Best-in-market rates + terms Exclusive extras for bespoke packages Live 24/7 global access to London inventory Familiarisation Trips Free marketing resources + image library

Wicked has been an integral and trusted part of London’s visitor landscape since its UK premiere in 2006, successfully welcoming approximately 800,000 people every year.

We deliver first-class customer service for a world-class product, providing best-in-market package and group rates, flexible terms, and an exclusive range of additional product.

If you’re a travel professional, we’ve got you covered. Our valued clients include wholesalers, tour operators, travel agents, inbound tour operators, OTAs, group and coach travel organisers, collegiate travel planners, PAs, corporates, and more.

Once registered, you will benefit from global access to the live London inventory, via our FIT travel trade portal, expediating the booking process and enabling users to secure the best available seats instantly and conveniently.

To complete memorable packages and itineraries, our service provides , , and experiences.

For information about Wicked London group sales (10+),


Familiarisation Trips

There is no better way to sell Wicked than having experienced it for yourself. If you're a travel trade executive or business that regularly books West End theatre tickets, we'd be pleased to discuss hosting a familiarisation trip for you and/or your team.


Sales Materials

Wicked poster artwork Logos + images
Production shot of Wicked cast on stage Production photography

Our official Wicked Asset Library provides access to approved images, copy, and video content to assist with your promotion of the show: