Wicked Active Learning logo in black

Our Cookies Policy

Welcome to the Wicked London Direct website which is owned by Wicked London Production Ltd of 4th Floor, 41- 44 Great Queen Street, London WC2B 5AD (Company Registration Number 05710744) (“we”, “us”)  and operated by 2smallfeet Ltd of 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ (Company Registration Number: 13817533). We use cookies on our website, we use a compliant cookie banner, and this document explains what cookies are and provides some additional information their use.

General information about cookies

Cookies can most easily be explained as leaving a small trail in your browser confirming where you have been on the internet or navigation from certain emails that you open. Cookies can be useful because they allow a website to recognise a user's device. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site. Without cookies, or some other similar method, websites would have no way to 'remember' anything about visitors, such as how many items are in a shopping basket or whether they are logged in.

A cookie is a small file typically consisting of a string of letters and numbers that are sent by a web server to a web browser (e.g. Chrome) and stored by the browser. This small file is then sent back to the server each time the browser requests a page from the server.

Cookies can be used by web servers to distinguish and track users as they navigate different pages on a website and to improve the experience for returning users.

Cookies are essential and non-essential and can be either session cookies or persistent cookies. Essential cookies are required to make the website function and allow you to experience and use it. A session cookie will expire at the end of the user session, effectively when the web browser is closed. A persistent cookie will be stored by the browser and will remain valid until a set expiry date (unless deleted by the user before the expiry date).

Why we may use cookies

You choose the non-essential Cookies that are set. Depending on what is set, and we may use cookies for the following purposes:

  • To distinguish users;
  • To recognise your device when you visit our website;
  • To improve our website's usability;
  • To improve the security of our website;
  • For the general administration of our website;
  • To analyse the use of our website;
  • To identify people to whom we wish to show our advertisements;
  • To link to email marketing campaigns, and;
  • To record how many visitors are referred to our site from other sites;

Cookies on our website

The cookie banner that pops up the first time you visit one of our sites, will give details of the cookies that are being used on our sites at that time and allows you to set your preferences. Cookies usually remain for a maximum of a year but our Cookie Policy tells you how you can change your preferences.

Analytics Cookies

Analytics cookies are non-essential persistent cookies that allow us to recognise, count the number of visitors, and provide anonymous data about how our visitors use our websites.

Using analytics cookies helps us improve the way our websites work and navigate, ensuring that users are able to find what they are looking for without difficulty. No personally identifiable data is collected about you.

You as the user control whether Google Analytics is enabled. Learn more about how to manage cookies on your device and learn how to out in the future, please visit .

Your Consent

You can choose to accept or decline non-essential cookies when you use our cookie banner. You can usually modify your browser setting to decline cookies if you prefer. If you accept our cookies and continue to use this website the cookies message will not appear again, unless you clear your cookies. If you, or another user of your computer, wish to withdraw your consent at any time, you can do so by altering your browser settings.

Some cookie applications, which are not essential, such as YouTube that we have on our website can only be viewed if you have accepted the cookies, you will be promoted to accept cookies if you have not already done so and are trying to access applications such as these.

Managing and blocking cookies

You can block some or all cookies by activating a setting on your browsers. Users have control over any non-essential cookies and can access to the website even if they don't consent to these cookies.

More information about cookies can be found on the website .

More information on how to delete cookies from your browsers can be found here:

Chrome

Edge

Safari

Firefox

For information on how to do this on your mobile phone or tablet browser, please consult your device's manual, or manufacturer guide.

Contact Us

If you have any questions about our cookies or this cookies policy please contact us by email at

*Please note that we are unable to respond to specific requests about performers or the production via this email address.