Wicked Active Learning logo in black
Wicked Direct logo in black

Welcome to Wicked Direct

Your first choice for Wicked tickets + more

Wicked Direct is the official sales channel for "London's #1 show" (LBC), serving group and coach travel organisers, wholesalers, tour operators, travel agents, inbound tour operators, OTAs, collegiate travel planners, and more...

Whether you're organising FITs, employee benefits and incentives, planning a day trip for your club, association, society, or school, looking for a spectacular night of entertainment after a day of meetings, or simply purchasing tickets for a party of friends, family, or clients, booking directly with us provides unbeatable seat locations, expert advice, and the best rates, guaranteed. To enhance your experience, our knowledgeable and friendly sales team can also book a range of exclusive extras, including meal and Afternoon Tea packages, as well as tickets for many other West End shows.

We look forward to welcoming you and/or your clients and delegates to the historic Apollo Victoria Theatre in the heart of 'Royal' London and to an unforgettable performance of "one of the most successful musicals of all time" (BBC News).

Welcome to Wicked

About the Show

Acclaimed as "a huge, bright, colourful production that's full of wonder and joy" (Official London Theatre), the classic musical is one of the West End and Broadway's most popular, spectacular and unforgettable shows.

Based on the multimillion-copy best-selling novel by Gregory Maguire, Wicked imagines a beguiling backstory and future possibilities to the lives of L. Frank Baum's beloved characters from 'The Wonderful Wizard of Oz', revealing the decisions and events that shape the destinies of two unlikely university friends on their journey to becoming 'Glinda The Good' and the 'Wicked Witch of the West'.

"If you're looking for an unforgettable night at the theatre, there really is no place like 'Wicked'."

Smooth Radio
Helen Woolf as Glinda and Lucie Jones as Elphaba. Photo by Matt Crockett London Company. Photo by Mark Senior
Photos by Mark Senior

Venue + Location

Helen Woolf as Glinda and Lucie Jones as Elphaba. Photo by Matt Crockett
Photo by Philip Vile
Interior view from the stage of the Apollo Victoria Theatre. Photo by Troy David Johnston
Photo by Troy David Johnston
  • The Apollo Victoria Theatre is located at the epicentre of multiple transport connections, providing unrivalled national and international links and accessibility including via London Victoria Mainline Station.
  • The neighbourhood of Victoria (named after Queen Victoria, 1819-1901) is located within the City of Westminster adjacent to Belgravia and Pimlico.
  • Coaches can drop-off/pick-up directly outside the theatre's Vauxhall Bridge Road entrance/exit*.
    Search/SAT NAV: SW1V 1EJ
  • One of the biggest and most comfortable theatres in London, all the 2328 seats are located on just two levels (Stalls and Dress Circle).
  • The theatre is opposite the Victoria Palace Theatre ('Hamilton') and a few minutes from The Other Palace theatre.
  • From Michelin-starred restaurants to popular casual dining spots, there are over 50 restaurants and cocktail bars within easy walking distance of the theatre.
  • Located in the heart of 'Royal' London, the theatre is minutes from Buckingham Palace, the Royal Mews, The Queen's Gallery and The Guards Museum.
  • The theatre is also close to numerous conference, exhibition, and event venues, including The QEII Centre and Central Hall Westminster.

* Coaches/minibuses are permitted to drop-off/pick-up at this location but are not permitted to park

Visiting Victoria

External view of Buckingham Palace across the lake
View of the Buckingham Palace changing the guard brass band
Photos by Troy David Johnston

Home to many of London's most popular , , , retail outlets and theatres, Victoria is now completing a multi-billion-pound regeneration, transforming the area into a vibrant business, residential, food, shopping and cultural district for the 21st century.


Wicked is minutes from multiple quintessential London visitor landmarks, experiences and attractions - providing a unique insight into British heritage, traditions and royal history - many of which are listed below:

  • Buckingham Palace
  • Churchill War Rooms
  • The Guards Museum
  • Household Cavalry Museum
  • Palace of Westminster
    including the Houses of Parliament and Big Ben
  • The Queen's Gallery
  • The Royal Mews
  • Westminster Abbey
    An UNESCO World Heritage Site
  • Westminster Cathedral
    including the Tower Viewing Gallery

Your group or clients can also enjoy the open spaces of two Royal Parks - St James's Park and The Green Park - or a stroll along The Mall and across Horse Guards Parade, home to the world-famous 'Trooping The Colour'.

Changing The Guard

The tradition of witnessing the 'Changing The Guard' ceremony at Buckingham Palace is an iconic and essential London visitor experience and only minutes from Wicked.

NOVA Precinct - Photo by David Johnston
NOVA Precinct - Photo by David Johnston
NOVA photos by Troy David Johnston


Official Partner Restaurant

Internal view within the Sicily restuarant
Pizza's on a plate


2a Elizabeth Street
London SW1W 9RB

Great for groups and FITs, Sicily is a popular Italian restaurant located in the heart of bustling Belgravia, just a short walk from Wicked. Ingredients are sourced from local markets, and pasta and pizza are made freshly every day. Gluten free, vegan, and vegetarian options are available.

To add a fantastic value pre- or post-show meal from a set menu to your itinerary, please contact our in-house team:

The Curry Room at The Rubens at the Palace
Inside The Soak Bar & Restaurant at The Clermont Victoria The Soak Bar & Restaurant at The Clermont Victoria

Your clients can also enjoy a pre-show lunch or dinner, afternoon tea, or cocktails in the luxurious surroundings of one of our nearby partner hotels:


Official Partner Hotels

The Rubens at the Palace Cavalry Bar interior view. The Rubens at the Palace Cavalry Bar interior view


The Rubens at the Palace

39 Buckingham Palace Road,
London SW1W 0PS

Located directly opposite The Royal Mews, and only a five-minute walk from Wicked, this historic, five-star Red Carnation Hotel invites guests to stay in elegantly appointed rooms and suites, enjoy perfectly mixed cocktails, a Royal Afternoon Tea, exquisite dining in the English Grill, or an authentic Indian tasting journey in The Curry Room.

A view of the Clermont Victoria lobby external view of the Clermont Victoria


The Clermont Victoria

101 Buckingham Palace Road,
London SW1W 0SJ

Designed by James Thomas Knowles and opened in 1862 as The Grosvenor Hotel, The Clermont is a beautiful and historic Grade II listed railway hotel located adjacent to Victoria Station and just three-minutes from the Apollo Victoria Theatre. Enjoy rooms that marry contemporary design with period charm, all-day dining and drinks at The Soak, and cocktails in the elegant Réunion Champagne and Cocktail Bar.

Other hotels located in Victoria and Belgravia include:

  • 41
    Red Carnation Hotel Collection
  • CitizenM
    London Victoria Station Hotel
  • Comfort Inn
    Victoria London
  • Conrad
    London St James
  • Double Tree by Hilton
    London Victoria
  • Eccleston Square Hotel
  • The Goring
  • The Guardsman
    Shiva Hotels
  • Holiday Inn Express Victoria
    An IHG Hotel
  • The Lanesborough
    Oetker Collection
  • Park Plaza
  • The Peninsula London
    The Peninsula Hotels
  • Premier Inn
    London Victoria
  • St. Ermin's Hotel
    Autograph Collection Hotels
  • St. James' Court
    A TAJ Hotel
  • The Resident Victoria
    Resident Hotels
  • RIU Plaza
    RIU Hotels & Resorts
  • The Rochester
    by Blue Orchid Hotels
  • The Sanctuary House Hotel
    by Fullers
  • TAJ 51 Buckingham Gate
    A TAJ Hotel
  • The Wellington
    by Blue Orchid Hotels
  • Z Hotel


External view of Buckingham Palace
Internal view of Buckingham Palace throne room
Photos by Troy David Johnston

Victoria sits at the heart of central London, between Westminster and Belgravia, and the Apollo Victoria Theatre is located at the epicentre of multiple transport connections, providing unrivalled national and international links and accessibility:

White rail icon on green roundel

London Victoria

"One of the biggest and best-connected transport hubs in London."

Evening Standard

Over 70 million passengers a year arrive or depart from London Victoria Mainline Station with Southeastern, Southern and Gatwick Express services connecting passengers to hundreds of destinations, including direct trains to Gatwick Airport, Brighton, Ashford International, Southampton Central and Dover Priory.

The station is a 1-minute walk from Wicked.

White tube icon on green roundel


Victoria Underground Station has recently completed a £700m modernisation project which has seen the extension of ticket halls, the creation of new entrances, and the introduction of step-free access. The Circle, District, and Victoria lines all serve the station, which is also just two-stops (3 minutes) from Oxford Street.

The station is a 1-minute walk from Wicked.

White coach icon on green roundel


Coaches can drop-off/pick-up directly outside the theatre's Vauxhall Bridge Road entrance/exit*.
Search/SAT NAV: SW1V 1EJ

* Coaches/minibuses are permitted to drop-off/pick-up at this location but are not permitted to park

Victoria Coach Station

164 Buckingham Palace Road
London SW1W 9TP

Victoria Coach Station, located just minutes from the theatre, is London's largest coach station with National Express and Megabus services connecting Victoria to virtually every major town and city in England and Wales, while other services link it to Scotland, Ireland and mainland Europe.

Working in partnership with Sammy's Garage, the Station offers the following facilities to coach operators: refuelling, toilet drop, coach wash, routine and emergency maintenance.

Sammy's Garage is open 364 days a year from 06:00 to 23:00 and located within the:

Arrivals Terminal
17 Eccleston Place
London SW1W 9NF

Green Line Coach Station

Bulleid Way
London SW1W 9DZ

Green Line coaches to Luton Airport depart from the Coach Station at the corner of Elizabeth Bridge and Bulleid Way just off Buckingham Palace Road. The Station is a two-minute walk from both Victoria Coach Station and London Victoria Mainline Station.

Transport for London

The Apollo Victoria Theatre postcode: SW1V 1LG

Plan a journey across the TfL network with Journey Planner for Bus, Tube, London Overground, DLR, Elizabeth Line, National Rail, Trams and River Buses.

White parking icon on green roundel

Car Parking

The nearest secure underground car park to the theatre is:

Q-Park Pimlico

Cumberland Street
London SW1V 4LR

Q-Park partner with ATG, owners of the Apollo Victoria Theatre, to offer customers a 15% discount on pre-booked parking for your visit. Bookings can be made in advance .

Santander Cycles Logo

Cycle Hire

The nearest docking station to the theatre is:

Santander Cycles

Allington Street
(adjacent to Victoria Palace Theatre)
London SW1E 5EA

Find out more about Santander Cycles .

Frequently asked questions

  • Performances Times

    Tuesday-Saturday @ 7.30pm
    Wednesday, Saturday & Sunday @ 2.30pm

    Doors open to ticket holders from 90 minutes prior to performance times.

    Please arrive promptly as latecomers cannot be admitted until a designated point in the performance, which is approximately 25 minutes after curtain-up. No refunds or exchanges are provided to late arriving patrons.
    Large groups (10+) are required to arrive no later than 30 minutes prior to the start time, using the Vauxhall Bridge Road entrance

  • Running Time

    Performances last approximately 2 hours and 45 minutes including one 20-minute interval.

    Act One: 85 minutes
    Interval: 20 minutes
    Act Two: 60 minutes

    Evening performances end at approximately 10.15pm
    Matinee performances end at approximately 5.15pm

  • Access Performances

    Regular accessible performances are scheduled at the Apollo Victoria Theatre. Our full schedule and tickets are available via the .

  • Age Recommendation 7+

    No babies or children under the age of 5 can be admitted to the venue.

    All guests aged 15 or under must be seated next to an accompanying adult (18+).
    All persons attending, regardless of age, must have a ticket.

  • Safety + Security

    The venue maintains stringent public health and safety protocols.

    For the safety and security of all patrons and staff, security personnel are located at the entrances of the venue and bag searches are in operation.

    Please note: loud noises, flashing lights, smoke effects, and strobe lighting feature in the production

    Air con Logo

    The venue's full-fresh-air ventilation and cooling/heating system ensures that everyone in the auditorium has 12 litres of fresh air per second, well above the recommended minimum of 10 litres per second.

  • There is no specific dress code at the theatre. While many patrons do dress smartly, attire should be comfortable and appropriate for you.

  • The Apollo Victoria Theatre does not currently operate a cloakroom facility and therefore cannot accept suitcases, rucksacks, or large bags. Small bags and coats may be stored under your seat.

    Stasher horizontal Logo

    Stasher offers luggage storage in over 3,500 locations, including many within walking distance from the Apollo Victoria Theatre. Bookings can be made instantly online . Use the code wickedms5 for a discount.

    Please note that all bookings are made directly with Stasher, and neither Wicked nor the venue
    accepts responsibility for any loss or damage of personal belongings.

Please note that cashless payments and eTickets are in operation

Wicked Direct+ Logo

WickedDirect+ provides clients and customers with access to a range of additional products and experiences, from great value meal deals to tickets to other West End shows. Working to your preferences and budget, we'll help personalise your London cultural visit or tour itinerary to deliver memorable occasions.

Afternoon Tea at The Clermont Victoria A ‘Wicked’ Afternoon Tea
Pizza at the Clermont Victoria Sicily Restaurant Pre- or post-show meal deals

Enjoy a Wicked Afternoon Tea within the luxurious surroundings of The Tea Room at The Clermont Victoria, located just three-minutes from the show.

Sicily, a popular Italian restaurant located in the heart of bustling Belgravia and just a 10-minute walk from Wicked, is great for groups and FITs wishing to enjoy a fantastic value pre- or post-show meal from a set menu.

Gluten free, vegan, and vegetarian options are available.

Two women at pineapple studios london performing Official Wicked Workshops
The Mousetrap Play cast group shot Book Tickets for other shows

For a unique experience, why not consider our programme of Official Wicked Workshops. Delivered by exclusive arrangement with Starling Arts and themed to Wicked, choose from ‘Musical Theatre’ or ‘Wellbeing’.

Youth and student groups attending Wednesday 2.30pm Wicked performances, can additionally book a post-show Q&A. Subject to availability.

To complete tour packages and itineraries, clients and customers can now also book tickets for a range of additional West End shows.

Please note: Official Wicked Workshops and post-show Q&As are exclusively bookable via Wicked Direct.
Official Wicked Workshops, Afternoon Tea at The Clermont Victoria, meal deals, and other shows are bookable independently of, or together with, tickets to Wicked in London.
Youth/student Q&As are only bookable in conjunction with Wicked London tickets/attendance.

Corporate Workshops

Wellbeing · Musical Theatre

Wicked workshop in progress
Wicked workshop in progress
Photos by Alice Boagey

Exclusively bookable via Wicked Direct, our expert team has developed a programme of engaging sessions that offer outstanding, unique experiences for your employees, workplace colleagues, groups, and clients. We take a holistic approach, working to bring workplaces and teams together.

Official Wicked Workshops are provided by exclusive arrangement with Starling Arts Community Interest Company and are tailored to meet the needs of your workplace.

The Official Wicked Wellbeing Workshop

Our 60-minute Wellbeing Workshops exploring practical and meaningful ways to enhance our physical and mental wellbeing, with tools to help manage stress, focus and anxiety in the workplace.

The Official Wicked Musical Theatre Workshop

The two-hour Wicked Musical Theatre Workshop is a multi-layered workshop focussing on storytelling for musical theatre, bringing your team together in a uniquely uplifting and fun way.

Contact Us

Expert Sales Team · User-friendly booking portal

We’re your one-stop solution, providing first-class customer service via our sales team, whilst travel professionals can also book FIT tickets and more via our user-friendly booking portal.

Everyone’s first choice for Wicked tickets, the sales team also book exclusive extras and experiences, as well as tickets for many other shows.

Our valued clients and customers benefit from dealing directly with our knowledgeable and friendly team who are on hand every step of the way, supporting the prompt and efficient planning and delivery of memorable group visits, itineraries, and tailored tour packages.

Call us on +44 (0)20 7183 5109 or use the Live Chat.
Monday-Friday 10.00am to 6.00pm, excluding Bank Holidays.

Sales Materials

Wicked poster artwork
Production shot of Wicked cast on stage Photo by Matt Crocket

Our official Wicked Asset Library provides access to approved images, copy, and video content to assist with your promotion of the show.

Travel Press

If you’re a member of the Foreign Press Association (FPA), the Society of American Travel Writers (SATW), the British Guild of Travel Writers (BGTW), the International Travel Writers & Photographers Alliance (ITWPA), or TravelWritersUK, or an IFJ International Press Card (IPC) holder, please submit requests for press tickets, materials or interviews here:

For Wicked Broadway Group Sales,